Observe
Collect evidence from configured, accessible marketing sources and authorized project inputs. Record access failures and coverage gaps.
Analytics & Intelligence
Better decisions.
Rooted in
evidence.
NovaLab KAN is the intelligence core of KYO: a tool being built to collect marketing evidence, preserve its context, and support clearer partner reporting.
FROM SIGNAL TO CONTEXTCONCEPT
TRACEABLE BY DESIGN協 · KYO
NovaLab KANMarketing evidenceSource contextPartner intelligence
01 / Our approach
From an observation
to an informed decision.
KAN’s development centers on a practical question: what can the available evidence actually support?
Preserve
Keep source references, capture times, and supporting files together so a finding can be checked against its evidence.
Understand
Support partner reporting with clear distinctions between observed facts, estimates, and information that is still missing.
02 / Google Drive
A defined purpose.
Limited access.
The Google OAuth application is named NovaLab KAN. Its Drive integration stores evidence files and collection receipts, then reads them back to check that they were saved correctly.
How Google data is handled ↗03 / Current stage
KAN is under active development for a private operational pilot. Source coverage and unattended execution are being validated. Its planned first workflow is Partner Growth: connecting marketing commitments with delivery evidence and supported estimates of in-kind value. Availability of a source does not establish that every placement was captured or that a commitment was fulfilled.
Let’s connect
Questions about KAN?
Álvaro Pinto · Project operator · KYO / NovaLab KAN